Dear Commercial Real
Estate Veteran,
You’re
already achieving some success but, if you’re like 99% of all real
estate professionals, you’re working too hard and not earning
enough money! We’d like to share with you some proven strategies
for earning big commissions as a commercial real estate agent or
broker, while working less than most do.
Most
commercial real estate agents and brokers lack successful business
systems that ensure that all parts of their business are working like
clockwork, at the same time. Instead, they rely on themselves to be
able to juggle everything. We don’t know about you, but we’ve
never been able to keep all the balls in the air at the same time for
very long. Working to move listings or complete tenant rep
assignments, usually limits the amount of time that can be spent on
obtaining new ones. While completing transactions, lead generation
languishes. This creates a lot of peaks and valleys in the business.
Income is not consistent and the process of starting over all the
time causes a lot of mental stress and eventually leads to burnout.
All the while, there’s a feeling that there has to be a better way
to do the business!
There
is a better way to set up and run your commercial real estate career!
We’ve
worked with hundreds of firms around the country and thousands of
individual agents and brokers, sharing with them some simple, yet
extremely effective ways to implement systems in their commercial
real estate practices. The results have been extraordinary! Our
clients are experiencing more income, in a shorter amount of time!
But more importantly, our clients are enjoying a much richer
lifestyle because they are no longer trying to juggle everything
themselves. Instead, they’ve built a business for themselves that
operates, for the most part, without them! All they do is go from
appointment to appointment, transacting business with people who want
and need their services!
Most
brokers repeat their first year in business over and over again. This
is true in part because their lead generation is primarily based on
cold calling, canvassing and a little luck. There’s nothing wrong
with starting your career with some cold calling and canvassing, but
you cannot sustain it forever. You must, at some point, develop other
ways of bringing in quality leads, ways that do not require as much
time and effort. Most brokers never figure out how to systematize
their lead generation efforts, so every year it’s "back to the
basics in order to drum up a little business." They might as
well be starting over again each year, repeating their first year in
the business, over and over again.
Ask
yourself:
Do
I have lead generation systems that bring in dozens of high-quality
leads each and every month, or am I still relying on cold calling,
canvassing, and a little luck to find my next new client?
Another
reason that most brokers fail to make any progress is their
reputation. Most commercial real estate agents and brokers have no
on-going systems that are meant to increase their image and
reputation. The net result is that they are constantly working to
"sell" themselves to prospective clients. Contrast that
with the best in the business who arrive at each appointment with an
outstanding reputation that has preceded them. Prospective clients
are already "sold" on them. Each year their reputation
grows and their business gets stronger. Each year it gets easier and
easier because of systems they’ve put in place for building their
reputation and their image.
Ask
yourself:
Do
I have ways to increase my image and my reputation? Are clients
already sold on me before I arrive at the first appointment with
them?
Once
most agents and brokers have a lead, they struggle with ways to turn
that lead into a client. There are a dozen steps to listing
commercial property for sale or for lease, but most brokers are
unclear about what the steps are. Consequently, they fail to set up
ways to ensure that each step takes place with each potential client.
The results include not enough listings, listings that don’t move,
owners that get upset and start calling all the time, and a lot of
time, effort, and money spent on trying to get tenants or buyers for
the listings. Many brokers know that they should have more listings,
but they’re actually afraid to get them because of how much hassle
they perceive listings to be! The truth is, obtaining and moving
listings can be the easiest part of your business, if you have
systems in place to handle each of the seven steps required to obtain
and fill/sell a listing.
Ask
yourself:
Do
I have as many listings as I desire? Are clients that list with me
thoroughly satisfied with my efforts on their behalf? Is this the
easiest part of my business?
The
same thing is true for handling tenant rep assignments. There are
eight steps to effective tenant representation. Unfortunately, many
brokers aren’t sure what they are, and many more don’t have any
on-going systems for handling each step. It’s time to change that.
Ask
yourself:
Do
I have a clear, step-by-step process that I follow for each tenant
rep assignment? Are most of the steps in the process happening
automatically, without much effort on my part?
Unfortunately,
most agents and brokers never realize that their problem is their
lack of a system that guarantees all parts of their business are
operating successfully at the same time. Instead, they complain that
the real problem is that they are never involved in "bigger
deals". They don’t realize that bigger deals go to those who
have a reputation that precedes them. They don’t realize that
bigger clients usually want brokers who have a system for managing
their entire business. They don’t realize that bigger clients want
brokers who have a lead generation system that is second to none and
is producing hundreds of leads despite the broker’s involvement in
other parts of the business. Instead, most brokers complain that the
business is not fair and they never move up the food chain.
Ask
yourself:
Am
I consistently working on the size and quality of transactions I
desire, or do I frequently complain about all the small deals I am
forced to take?
We
could go on and on, but we think you get the point! You must build
into your business the methods and systems that will allow you to
generate leads, convert those leads into clients and then deliver
outstanding brokerage services to each client, and we can help you do
that! Whether you are a twenty-five-year veteran or you are just
starting in the business, we can give you some exciting ways to take
your business to the next level.
One
of the easiest ways to learn these ways of propelling your business
forward is to join us for one or more of the online training classes
offered as part of our Next Level Webinar Series. Once per month, we
hold a special online training session for veterans looking to earn
more with less effort.
Topics in this series include:
How to Develop 400 Loyal Commercial
Accounts, Fast.
299 People You Have to Get to Know…And
the Strategies to Make Them Your Friends.
How to Build Your Personal Brand,
Become a Recognized Expert, and Get $100,000 Worth of Free
Advertising.
Automating, Outsourcing, and Delegating
– How to Build the Ideal Team.
A Marketing Plan that Makes the
Telephone Ring.
How to Thoroughly Impress Owners –
Strategies for Moving Listings and Turning Owners into Loyal Fans.
Turbo-Charge Your Advertising – How
to Triple Your Results From Print, Direct Mail, Signs, and Internet
Advertising.
Impressive Presentations – How to Win
Every Assignment.
Effortless Tenant Representation –
Strategies For Tenant Rep that Will Attract Better Accounts and Serve
Them More Effectively
Level Two Time Management – More
Time, Less Stress
Buyer Representation that Pays –
Strategies for Obtaining Buyer Loyalty
The Most Under-Utilized Strategy for
Generating Leads and Increasing Client Loyalty.
Each month, you’ll join the
instructors and a small group of other emerging brokers to work on
improving one aspect of your business. Each session will include
written materials, and engaging, interactive presentation, an
extensive Q & A session, a detailed list of actions to take in
order to improve one aspect of your practice, and a money-back
guarantee.
For more information on each session,
including the upcoming schedule, click the link below or call
1-888-894-5772. You may register for each session, one at a time,
for $89.00, or you can register for all 12 sessions, including the
recordings of the sessions, for just $595.00.
To register for the entire series,
simply register for one session. On the registration form, check the
box indicating your desire to register for the entire series. Your
card will be charged for the balance and you will receive
confirmation of your registration in each of the next 12 sessions.
Answers to common questions:
Q. What is involved in
the technology? Do I need special software or hardware to
participate?
A.
You will need a decent computer (younger than 5-7 years) and an
internet connection that is high-speed (DSL or better). When you
login to the presentation the first time, all of the necessary
software is downloaded automatically. You will then be able to see,
on screen, the power point presentation, the video feed from the
presenters, and any additional materials used in the presentation.
You will be able to listen to the presentation on your computer,
through Voice-Over-IP, but it is also highly recommended that you
call in to a conference call line that is provided for each session.
This will allow your to interact with the presenters and ask
questions verbally.
Q. How long are the
sessions?
A. We are targeting
between 1 ¼ and 1 ½ hours per session but if we need to
go a bit longer we will.
Q. Will the sessions be
recorded and/or; What happens if I miss a session?
A. Yes, and there is no
charge for reviewing earlier sessions in which you were a
participant.
Q. Will I be able to ask
questions during the sessions?
A. Yes, participants are
encouraged to do so. You will be able to click a button to “raise
your hand”. When called upon, you will be able to ask your
questions verbally and interact with the presenters. Alternately,
you can type questions into a special place on screen. The
presenters will be able to see the questions and respond to them.
Q. Will new people come in
and re-hash old questions?
A. New participants might
come in from time to time, but since all the sessions will be
recorded, they will be directed to earlier sessions for repeat
questions and topics.
Download a PDF of the Schedule